This policy is intended to help you understand how Sweet Cherry collects, uses and safeguards the information you provide on our website.
1. SweetDream does not share your personal information entered on this site with third parties, except as outlined in this section. The personal information provided and information about your order (such as purchase history) may be combined with other personally identifiable information available from our records and other sources. This information will be used to make our future marketing efforts more efficient. This information may also be shared with other marketers to bring you offers of interest.
2. SweetDream will not share your e-mail address with third parties for promotional purpose. We may share your information as required by law. While we use all reasonable efforts to safeguard the confidentiality of your information, SweetDream will have no liability for disclosure of any information obtained due to errors in transmission or unauthorized acts of third parties.
3. How we obtain your personal information
You may give us personal data about yourself by using the online forms provided on our website or the SweetDream, completing order forms, or by contacting us by phone, e-mail or other means. This also includes, for example, when you enter a competition or promotion on our website and when you report a problem with our website. If you contact us, we may keep a record of that correspondence. We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to such surveys.
4. Collection and use of Personal Information
We, or third parties on our behalf, may collect and use the following information about you when you visit our site and commence an order, but do not complete the checkout process:
5. Visitor to our Website
5.1 Personal Information collected
(i) your name;
(ii) your postal address;
(iii) your email address;
(iv) your telephone number;
(v) information provided when you correspond with us;
(vi) any updates to information provided to us;
(vii) personal information we collect about you or that we obtain from our third party sources;
(viii) the below technical information created and recorded automatically when you visit our website, start an order and subsequently abandon your cart.
5.2 Technical Information Collected
(i) Internet protocol (IP) address used to connect your computer to the internet address;
(ii) the website address and country from which you access information;
(iii) the files requested;
(iv) browser type and version;
(v) browser plug-in types and versions; operating system; and platform; and
(vi) Information about your visit and your behaviour on our website (for example, the pages that you click on). This may include the website you visit before and after visiting our website (including date and time), time and length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, traffic data, location data, weblogs and other communication data and information provided when requesting further service or downloads.
5.3 How we use your Information (Personal and Technical)
(i) to allow you to access and use our website;
(ii) to receive enquiries from you through the website about our goods and services;
(iii) to assist you in completing an order through the website;
(iv) for improvement and maintenance of our website and to provide technical support for our website;
(v) to ensure the security of our website;
(vi) to recognise you when you return to our website, to store information about your preferences, and to allow us to customise the website according to your individual interests;
(vii) to evaluate your visit to the website and prepare reports or compile statistics to understand the type of people who use our website, how they use our website and to make our website more intuitive. Such details will be anonymised as far as reasonably possible and you will not be identifiable from the information collected; and
(viii) to operate, protect, improve, and optimize our website and personalize and customize your experience (such as by making buying suggestions), we conduct profiling on your characteristics and preferences based on your interactions with the website, your search and purchase history, your profile information and preferences, and other content you submit to the website. We do this in order to send promotional messages, marketing, advertising and other information that we think may be of interest to customers.
5.4 Website Cookies
6. Customer to our Website
6.1 Personal Information we may collect
(i) your name;
(ii) your postal address;
(iii) your email address;
(iv) your telephone number;
(v) your age;
(vi) your gender;
(vii) spouse or civil partner name;
(viii) information provided when you correspond with us, including where phone calls are recorded;
(ix) any updates to information provided to us;
(x) information about any associated services we provide to you.
(xi) information needed to provide the services to you (including information on joining forms, order details, order history and payment details);
(xii) customer services information;
(xiii) customer relationship management and marketing information; and
(xiv) information you provide to help us provide you with improved goods or services, for example if we ask you to fill in a survey or questionnaire.
6.2 How we use your personal information
(i) to process orders, deliver goods and provide associated services including returns and customer services;
(ii) to deal with any enquiries or issues you have about our goods and associated services;
(iii) to send you certain communications (including by email or post) about our goods and associated services such as service announcements and administrative messages (for example, setting out changes to our terms and conditions and keeping you informed about our fees and charges);
(iv) to carry out statistical analysis and market research on people who may be interested in our goods and associated services; and
(v) if you have consented or, otherwise, if it is in our legitimate interests, for business development and marketing purposes, to contact you (including by email or post) with information about our goods and associated services which either you request, or which we feel will be of interest to you (including newsletters).
6.3 Other Sources of personal Information
We may receive some of your personal information from third parties, such as your family members, or from suppliers including:
(i) Information we need to provide services to you. We need certain types of personal information so that we can fulfil orders and perform contractual and other legal obligations that we have to you, including confirming and processing purchases. If you do not provide us with such personal information, or if you ask us to delete it, you may no longer be able to purchase goods or access associated services.
(ii) Family information. Separately, we may process personal information about your family members if they contact us in relation to an order. We will only process your family's personal information for this specific purpose or for any other purposes specifically permitted by law.
(iii) Sleep survey participants. We will process the personal information that you submit to us if you choose to take part in a sleep survey. Some of the personal information that we collect about you or which you provide to us in the sleep survey may be special categories of data. Special categories of data include information about physical health conditions.
7. We keep your personal information for no longer than necessary for the purposes for which the personal information is processed. The length of time we retain personal information for depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights.
8.1. We may collect and use your personal information for undertaking marketing by email, telephone, post, SMS, and Facebook.
8.2. We may send you certain marketing communications (including electronic marketing communications to existing customers) if it is in our legitimate interests to do so for marketing and business development purposes.
8.3. However, we will always obtain your consent to direct marketing communications where we are required to do so by law and if we intend to disclose your personal information to any third party for such marketing.
8.4. If you wish to stop receiving marketing communications, you can contact us by email at firstname.lastname@example.org.
9. Risks and security
9.1. The main risk of our processing of your personal information is if it is lost, stolen, accessed without authorisation or misused. This could lead to your personal information being in the hands of someone else who may use it fraudulently or make public information that you would prefer to keep private.
9.2. For this reason, SweetDream is committed to protecting your personal information from loss, theft, unauthorised access and misuse. We take all reasonable precautions to safeguard the confidentiality of your personal information, including through use of appropriate organisational and technical measures. Organisational measures include physical access controls to our premises, implementing internal policies and staff training and ensuring confidentiality obligations are imposed on our employees and third parties. Technical measures include requiring passwords for access to our systems, and, where possible, multi-factor authentication, the use of encryption and anti-virus software and logically separating data.
9.3. Our secure server software encrypts information, ensuring that online transactions stay private and protected.
9.4. In the course of provision of your personal information to us, your personal information may be transferred over the internet. Although we make every effort to protect the personal information which you provide to us, the transmission of information over the internet is not completely secure. As such, you acknowledge and accept that we cannot guarantee the security of your personal information transmitted to our website and that any such transmission is at your own risk. Once we have received your personal information, we will use strict procedures and security features to prevent unauthorised access to it.
9. Changes to the policy